The Kinetic Avatar Sea jig features a unique head design with the placement of the eyelet on the head to allow for a horizontal presentation. Add to that the holographic 3D eyes, durable finish, paddle tail body in matching colour, and you have a shad that will grab the attention of any hungry saltwater fish. Unlike other shads, this one doesn’t fall or hang straight down. Instead, it glides through the water as if it were swimming. Rigged correctly, it stays almost parallel to the bottom and maintains a natural appearance.