The Berkley PowerBait® Lure Gel now brings the familiar PowerBait scent and taste in a convenient 80ml tube, ideal for making any lure instantly more appealing. Berkley scientists have spent more than 30 years working on this irresistible formula, which encourages fish to hold the bait much longer. Perfect for turning more bites into catches.

The gel is easy to apply to hardbaits, softbaits and metal lures, and thanks to its extra sticky composition, it stays on for a long time. In addition, the gel adds a UV active layer to the bait, making it more visible underwater. Available in different scents and colors to suit various fish species and conditions.